5 Powerful Reasons To Add Video Content To Your Marketing Strategy

Video Production Services
5 Powerful Reasons To Add Video Content To Your Marketing Strategy

Customer expectations are evolving fast, and you need to adapt your marketing strategy to keep up. It’s all about finding innovative ways to grab the drifting attention of potential customers – before someone else does.

Static ads are easily ignored, but video marketing is one of the easiest, most effective strategies for delivering messages that entertain and catch those all-important customer eyes. According to Wyzowl’s State of Video Marketing Survey, 86% of businesses use video as a major marketing tool for their brand, and 92% of marketers who used video say it’s now a crucial part of their marketing strategy.

Boosted by the global pandemic, consumer demand for video content has reached unprecedented levels. There’s never been a better time for marketers to embrace video. But if you’re still undecided, here are 5 powerful reasons to add video content to your marketing strategy.

5 Powerful Reasons To Add Video Content To Your Marketing Strategy

  1. Customers actively seek out video:
    According to Social Media Week, 78% of people watch online videos every week, and 55% of people engage with videos every day. And in great news for marketers, Hubspot studies show that customers want to see more videos from the business and brands they support.

    Video is an excellent storytelling tool and resonates more deeply with consumers than text marketing. So when you share your brand’s mission and vision through video, there’s every chance your message will be shared to a far wider audience. (You may not reach all of the approximately 4.19 million New Zealanders on Youtube in 2022, but with the right video, you never know!)

  2. Videos make your website sticky (in a good way):
    According to one Forbes report, users spend 88% more time on websites with videos.It’s not rocket science; videos are just more entertaining. And when people are entertained, they’re actively engaging with, and more likely to retain, the information you’re presenting.

    Here, at Tell My Story (Auckland’s Top-Ranked Video Production Company), we offer video production services for all kinds of marketing and corporate videos. And in our experience, it’s the product demos, how-tos and explainer videos that deliver some of the most dramatic results. That’s the kind of content that doesn’t just boost your chances of reaching your target audience, it also significantly decreases bounce rates, and increases page session rates.

  3. Video content is future proof:
    Tech developments like 5G are making video delivery both faster and smoother. 5G means you don’t need to hold-back on the colourful, in-depth visuals – because they’ll be delivered seamlessly every time, whether people are viewing on their laptop or their mobile. But it’s not just about speed. From augmented to virtual reality, 5G is making interactive video formats more accessible for marketers who want their brand to really stand out from the crowd.

    Whether it’s a 360-degree walk-through or product guide – or a try-before-you-buy shopping site – VR video content is already the norm for many consumers. Those highly immersive video experiences are set to grow and grow and as they do, prices will fall and fall. So, soon brands of all sizes will be able to enjoy the increased watch counts and watch times that VR brings to video content.

  4. Video enhances SEO:
    Combining the right SEO strategies with the right videos, can help to vastly increase organic traffic to your website. Choose the right video platform, write catchy and keyword-optimised titles and descriptions, add an engaging thumbnail and make sure you add your video to the relevant, SEO-optimised page.

    And in addition to optimising titles and video descriptions, AI transcription means that you can also speedily transcribe your video’s audio, adding another SEO-friendly layer to your content.

  5. Video boosts conversion rates:
    According to HubSpot’s Ultimate List of Marketing Statistics 2022, product videos increase the chance of purchase by an impressive 144%…and no, that’s not a typo, we checked! At Tell My Story, we know exactly how effective a product video can be. That’s why we typically suggest our clients add explainer videos to their product or services page.

    Video Conversion Rate Optimisation (CRO) techniques can help you push that figure even higher. Optimise video placement by posting your video to the most relevant platform or channel. This could vary from video to video and could be your landing page, your YouTube channel, your product page or another social media site.

    You can also optimise video type, add clickable links and use marketing automation to scale your marketing efforts. CRO can be tricky, so we’re always happy to offer advice.

    The world of marketing is evolving at incredible speeds, and video content is leading the way. Savvy marketers are quickly adapting their strategies to include video marketing as a powerful tool to help drive conversion rates and to reach and maintain strong relationships with potential and existing customers.

    We understand that video production and marketing might sound complicated, but with the right video production and marketing team, (like us, at Tell My Story, for example), the complicated suddenly becomes simple. Our team of expert video producers, storytellers and video editors create and deliver narratives that engage your customers and compel them to take action.

    If you want to nail video marketing and fly ahead of the competition, get in touch today.

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