Background

When Carters Tyre Service set out to expand its offering with a mobile tyre service, they needed more than just branding—they needed a full-scale business strategy that would position Tyres On The Go for long-term success.

Tell My Story was brought in to develop the foundation of this new venture, working closely with Carters Tyre Service to shape every stage of its market entry.

Our Role

Our objective was to redefine Wayne's public image, using a research-driven political strategy to position him as the ideal candidate. Our mission was to package and present his skills and vision in a way that resonated with Auckland's voters.

• Building the business case – Identifying the market need and validating the concept.

• Financial business modeling – Ensuring the venture was financially viable and scalable.

• Market research – Understanding customer demand, competitors, and pricing strategies.

• Go-to-market strategy – Creating a roadmap for launch and business growth.

• Brand development – Crafting the identity, messaging, and positioning for Tyres On The Go.

• Marketing – Developing the creative and strategic assets to introduce the service to the market

Successful Launch & Growth Plan

Tyres On The Go launched with six vans, servicing Auckland, Hamilton, Wellington, and Christchurch—bringing mobile tyre solutions directly to customers.

With strong market demand, the business is now scaling up. Over the next 12 months, the fleet is set to grow to 25 vans, expanding service coverage and accessibility across the country.

From initial concept to execution, Tell My Story played a pivotal role in shaping Tyres On The Go into a market-ready business. This project showcases our ability to bridge business strategy with compelling storytelling, ensuring brands launch with clarity, impact, and purpose.